- You are a utility with an established warranty program.
- You sell a product covering inbound supply to your customers, and maybe one other, such as sewer or interior electrics.
- You have been through a phase of growth but now things have plateaued.
- Your program is making some money.
- You have attempted to launch other products but without huge success, and some voices are asking if strategy is going off-topic. But–you see competitors being successful, so you know it can be done.
- You have used the excess capacity in your operations to support the program, but further growth could need some investment and change.
- Business development folks from warranty companies and big utilities have approached you offering to buy the business.
Some of Your Thoughts
- Should I sell or outsource the whole thing or parts of it?
- What is best practice to introducing other products?
- What is the program’s strategic value?
- How separate should it be from the parent utility operationally?
- How can I scale?
Outsourcing parts of the program, or selling it outright, may be the right solution–or be detrimental to value. Either way, your brand will be the most powerful vehicle to bring new products to your customers. At Heat, Light and Water Consulting we understand how your situation and aspirations can be translated into the next phase of success.